ROMANTHI FERNANDO
My Work
It can be hard to find the right marketing professional who understand the fit between your brand and your vision.
But with the right fit, growth is sure to flood your business.
My career started in Advertising. I enjoyed traditional media – selling air time, working as a presenter, news reader as well as crafting super creative radio snippets for clients. One such campaign that got approved, purely for the content I wrote was for a new product launch for Durex. They are pinned below.
I've launched products, services and software. Managed digital and outdoor channels for brand visibility. Unilever Valentine’s day launches for Close up, Hand wash for global hand wash day, New orange fragrance hand wash for Rekitts and Benkiser, launch and media briefing for Botch in Colombo etc.
During the pandemic, product launches were mostly remote with a combination of global webinars and product trials. New feature releases consisting of pre-launch, launch and post-launch with content that published on relevant channels such as You Tube, social or Podcasts.
Projects
The Finer Frontier
An AI Marketing Agency
(SEO, and All Digital Marketing)
The below list includes clients protected by an NDA and names or more details will not be disclosed.
-
Working with a UAE based gourmet spices company for SEO and visibility.
-
Working with a North American Real Estate back office service provider for all digital marketing, brand building, content management and SEO. Launched website and maintaining content management platforms, outreach and backlinking.
-
Working with a local Property Management company for SEO, brand building, social media, Google Ads and content management.
-
Consulted a Sri Lankan Salon chain for digital brand building, local presence, SEO, location building and digital campaign management.
-
Consulted a fitness clothing brand for influencer management, content building, Shopify management, Social media campaign set up, reporting and performance monitoring.
SalesPlay Point of Sale
-
Define quarterly/annual marketing strategy and set KPIs for user behaviour funnel
-
Data strategy: extract internal data on user insights and design campaign objectives/ material
-
Content strategy: website, blogs, social media, emails
-
Facebook, Google and Eskimi advertising campaigns. 35% conversion rate on app installs and search campaigns on Google. 15% increase on registrations
-
Manage multiple retention campaigns. Success rate of 33 - 40% based on objective
-
Collaborate with product owners, SEO specialists, agencies, suppliers, designers and writers
ikman.lk | Saltside Technologies
-
Annual goal setting and strategic planning for Marketing in adherence to Group Policy and direction
-
Planned and executed strategic activations and partnerships for e-commerce
-
Drive revenue growth through innovative advertising solutions for B2B and B2C Sales
-
Performed a multi-functional role in creating an internal Digital Ad Agency
-
Spearheaded Group Corporate Video project - concept, storyboard, script, casting and production
-
Training workshops on Digital marketing with multiple internal teams
Q&E Advertising
-
Coordinating campaigns on TV, Radio , Press based on client brief
-
Supported clients in launching PR campaigns, maintaining a good rapport with publications
-
Guiding the creative teams on client creative briefs, and ensuring of a quality, accurate output
Stylish Blooms
Sydney
-
Social Media campaigns for Valantines day
-
Increased revenue by 90%
Healthnet online pharmacy
-
e-commerce set up - woo commerce and campaign management
-
Conversion tracking and GA goal set up
-
Increased revenue by 110%
-
Social media campaigns, shop integration
-
Blogs and content management
-
Google Analytics KPI reporting
Public Utilities Commission
Sri Lanka
Ministry of Health
Department of Census and Statistics
-
Data entering on islandwide locations
-
Business Process Outsourcing
-
Multiple projects across 5 years
-
Reporting and accountability tracking
-
Time sensitive projects