How do you get free traffic to your website?
- Romanthi Fernando
- Nov 6, 2022
- 6 min read
One of the proven ways to get free traffic to your website is link building. The #1 result in Google, has 3.8 times more backlinks than position #2 - #10. Link building is a process where a link on your website is shared in other websites. This is also called a backlink.
A Backlink is a great indicator that your content is worthy of recognition. More backlinks your website has, more likely your website will receive traffic.
Contents:
1. Social Media
2. Email marketing
3. Linkedin
4. Hashtags
Ahrefs
Linkody
Buzz Stream
Ninja outreach
What is link building
The primary goal of link building is to improve your website's search engine rankings through organic traffic. But links can also increase your brand recognition and referral traffic. That's why it's important to track and measure your link-building efforts.
6 ways to improve your backlink profile.
Aim for high-quality links from high-domain authority sites. Google prefers popular sites that are relevant to the subject of the website.
Reach out to industry-related websites and form partnerships with players in your niche.
Publish content upgrades - Share value-driven content your target groups can download and use. If these links can be used by high authority domains, it would add greater value.
Publish content about ‘why’, ‘what’, infographics and videos
Publish ‘ultimate guides’
Build links from outdated content (update/ optimize old blogs)
4 alternate methods of getting free traffic:
Social media
Social Media presence and engagement is a great way to promote your content. It is also a great way yo build awareness to your brand and build a community around your values. However, coming up with a successful social media content strategy that engages and generates shares can take time
As starters, maintain consistency in all social channels and your website. Engage with your followers and be responsive. Take part in discussions. Avoid spamming or making comments as a means to getting attention, this can be more harmful than bringing organic traffic to your website. It’s always best to be your authentic self and be genuine in your feedback and responses.
Email marketing
One of the best ways to drive free traffic to your website is to create a newsletter. This way, you can stay in touch with your customers and provide useful content, such as links to other pages, that may interest them. If you are new to the newsletter space and mean to build a base the best way is by showing them you have content of value. Offer a free content upgrade they will need to sign up for. Twitter allows you to ask followers to subscribe for the newsletter, this is another way of gaining new followers.
However, be mindful not to overwhelm your subscribers. Just as much as spam mail gets to you, your followers will not want to read content that was recycled or overused. Come up with new content, findings and case studies that will keep them waiting for more.
Here is a guide to plan your Email marketing automation strategy, that does not spam users.
As a business leader, one of the most important things you should do to increase the visibility of your website is to get active on LinkedIn. Although doing this will not increase traffic to your website overnight, sharing your latest findings and joining group discussions is a great way to stay connected.
Hashtags
While hashtags allow a single post to be found on the platform it's been posted on, through increasing reach and impressions. Hashtags, mostly used in social media, would help get more visibility to your posts. But it would also have a derived effect on incrasing site traffic if used in high visibility descriptions, captions and bios. Since hashtags act as keywords that help people understand what type of article or post you've published, it potentially increases reach, engagement, revenue, or followers.
5 helpful tools to help you manage link building
Publishing killer content on your blogs and website is important. In 2021, only 2.2% of content generates links from multiple websites. But if your brand is relatively unknown, your voice is likely getting lost in the sea of content.
To find the content pieces that are performing well in your industry and link used by your competition, use tools that allows you to keep track and build your domain rank faster.
Listed here are 5 tools for link building.
1. Ahrefs
One of the best and most widely used tools for backlink tracking as well as keyword research.
Briefly to the context of link building to get free traffic, the ‘link intersect’ feature, you can find who links to your competitors. if you can find a site linking to all your competitors, you could also stand a chance to have your link placed on their site.
Cost of tool USD 99- 999. No free plan
2. Linkody
Great for those starting off to build their websites - cheaper link building tool and user friendly.
Linkody helps identify pages with most backlinks. You could chose to double down on what works or reverse engineer to improve what needs more backlinks to grow page traffic.
It also helps you identify the health of each backlink and referring domain. This helps you know which pages should be indexed, updated for quality or be mindful of spammy links, and the link's domain popularity ranking, when the number is lower, higher the traffic.
If you are expecting a link to go live soon, you can start tracking it in advance. It even gives you the option to track cost.
Pricing: $14 - $139 per month, 30 day free plan - no credit card.
3. Buzz stream
This is a helpful site if you are an advertising agency or have a larger team. Buzz stream works in two ways. You can type in the link you need to track for backlinks on the discovery bar or import URLs from a CSV file.
The best part for an advertiser or an agency is the publisher and influencer tracking. whether it’s with a personal friend or influencer – reporting and visibility is necessary for a client or organization. BuzzStream helps you achieve that through the publisher and influencer tracking feature.
Buzz stream also helps you find the contact info of the website you wish to have backlinks. Finally, connect your email with BuzzStream. This lets you reach out to people from within the platform and analyze the status of each email
Pricing: $ 24 - $999, Free plan 14 days, credit card required.
4. Moz.com
This is a super user friendly tool, with the ability to test it especially if you are browsing tools on a budget. It's featured options are displayed in a easy to navigate interface.
Moz allows you to track the inbound links, top pages, and linking domains of your competitors as well as the domain authority. This also helps you maintain link tracking, useful if you are venturing out to grow site traffic by link building.
Moz allows you to test 10 queries Free, for one month. No credit card is required, only sign up. At the end of whichever comes first,
Pricing: $99-$999 per month.
This site literally lands on a page that asks you to enter the influencer id on Instagram or Twitter.
Helps you find Business Profiles And Social Media Influencers In Any Niche And Location. Either type Keywords To Access Millions Of Profiles And Their Email Addresses or find a name by handle.
it’s more SEO-focused than other outreach platforms. Yes, you can sort the results based on social metrics (like Facebook fans or Instagram followers).
It gives a whole new outlook for keeping track of influencers with a built-in CRM. You can add Team Members, Organize Leads With Filters And Notes. Track Conversation Histories, Email Opens, Clicks, And Replies.
Because NinjaOutreach is designed for link builders, you can get granular with SEO metrics too. Specifically, you can sort results by Domain Authority, Page Authority and number of backlinks.
Pricing: $69-$599/month. 7 day trial, Credit card required.
36% of businesses hire outside experts or freelancers for link building efforts. marketers say they use zero to ten percent of their total budget on link building, 69% of marketers believe that buying links positively impacts search rankings.
Just as much as speed and scale is important to build traffic and domain authority, it's also important to understand the fundamentals of search intent. With so much of search activity in Google each day, you need to take control of the goals, message and content strategy so that the algorithm works in service of the marketing objectives you set.
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