7 Free Hashtag Generator tools to grow your reach on social
- Romanthi Fernando
- Nov 3, 2022
- 6 min read
Hashtagging is one of the easiest and proven ways of improving your post, page or reach. When connected with the right time, among the right group and the content that resonates at the moment, the power of the word amplifies the brand or product presence, potentially increasing reach, engagement, revenue, or followers.
This post guides you through how hashtagging helps in SEO, how hashtag works in each social media platform, and hashtag generator tools.
Contents:
1. Difference between a hashtag and keyword
2. Does hashtags help in SEO
3. How does each platform respond to hashtags ?
Tiktok
4. Best hashtag generator tools
1. What is the difference between a hashtag and a keyword?
As marketers, keyword research is crucial for ranking and optimization. But is there a difference between trending hashtags and keywords? Can they be used interchangeably when we optimize blogs or run PPC campaigns?
Unlike categories to tags in Wordpress, hashtags and keywords are not the same. While hashtags allow a single post to be found on the platform it's been posted on, a.keywords helps increase the chances of specific pages or posts of your site showing up in search engine results. But on a broader perspective, Hashtags act as keywords that help people understand what type of article or post you've published.
But to make the distinction clearer, a hashtag to a post is what a category is to a website blog. It makes it easier to be ‘found’.
2. Does hashtags help in SEO?
Yes, it does. Because hashtags act like keywords for your social media posts, it helps reach out to users who are potentially looking for the type of content. Furthermore, integrating social media to impact website performance is something that marketers should definitely take advantage of. Here are a few benefits of using hashtags to improve SEO. So it should ideally be related to the brand/ product or content.
Establish your credibility and expertise
Reach an audience who values your insights.
Start meaningful conversations over shared interests.
Your content may be picked up by potential advertisers and be used for commercial purposes.
Being consistent with your brand/ product line and relevant hashtags, connects people and builds communities resulting in trends and traffic for the topic.
3. How does each platform respond to hashtags ?
Hashtagging varies according to your industry and the social media platform. Here is a lost of social media platforms and how hash tagging varies.
3.1 Instagram
Instagram is one platform that benefits with more the merrier. More hashtags help your posts be seen by a broader audience.
Recommendation is to use at least 9 hashtags, but using more would be more helpful.
Here’s the fun part. Instagram hashtags are, what is know as long tail keywords in SEO. Longer the phrase of the keyword used in you post, higher the potential of engagement. Being more specific with they long tail keyword will ensure your audience will also be more interested in the content you post.
3.2 Facebook
When it comes to Facebook, it’s a different game. Facebook looks more toward the intent of the post and hashtagging could send diminish the effectiveness of the post. Recommendations are to use not more than 3 per post. It would also typically take more time to understand what hashtag works better, as compared to other channels.
3.3 Linkedin
Linkedin has an important SEO strategy you should be aware of. The recommended number of hashtags to use on a Linkedin Post is 3. Linkedin also recommends using a combination of long tail and niche keyword phrases. If you are on creator mode, you can add up to 5 topics you want to be seen for. Although with Linkedin, broader hashtags enable you to be discovered better.
On Linkedin, when you create a post and add hashtags to it, it will take the first 3 hashtags and add them to your URL link. With this in mind, it’s very important to think of the hashtags that are most important to the post and be sure to include them first. In this way, you’re more likely to get recognized from those hashtags first. This hashtag strategy works very closely with SEO to help your posts get recognized by people who are looking for them.
3.4 Twitter
With Twitter hashtags, you need to be more natural and relevant. Your post will gain more responses and engagement if the reason behind the hashtag is specific to the content, instead of many random keywords. Unlike other platforms, Twitter hashtags should be used to summarize your content that relates to the tweet.
Unlike other platforms, Twitter trends indicates trending topics at the moment in your locality or based on whom you follow. This will help you keep in touch with trending hashtags.
But as it goes with Twitter, if you want to make the best of trending hashtags, identify the Twitter trending topics before it starts to stay on top of the wave.
3.5 Pinterest
In Pinterest, as it hosts many shops of individuals and companies, hashtags are one of the main methods of reaching audiences searching for relevant content. Hashtags are one of the best ways to describe the content of the pin. Have a more quality approach when describing than the quantity of hashtags used.
However, Pinterest recommends 20 hashtags per pin. But using 5 - 10 highly relevant hashtags at the end of the pin, at alt text will also help you go far in terms of optimizing for search results within the platform,.
3.6 Tiktok
Being the popular Gen Z platform to create content and state connected, the best way to increase reach on Tiktok is hashtags. Your objective as a content creator would ideally be to appear on the ‘for you’ tab, which is the most relevant based on the content you've posted.
Here are some best practices for Tiktok Hashtags.
Make sure your hashtag aligns with your content
Create on crafting one or two great hashtags that are instantly recognizable and easy to share. Recommended number of hashtags for Tiktok is 3 - 5
Combine niche hashtags with popular/trending ones
Consider your caption character count, Tiktok allows upto 300 characters on your caption which includes hashtag count.
Leverage on trending hashtags, effects, audio or sound clips while creating your story or template. There are literally thousands of each of these elements that would trend.
3.7 You Tube
Optimizing your videos to make them easily found is the best way to maximize your exposure on YouTube. You can do this by adding the proper description, titles, captions to your videos as well as using relevant hashtags. You can add up to 15 hashtags in the description but the first 3 hashtags are the most important because YouTube takes these first 3 hashtags and adds them as clickable links above your video title:
Hashtag generator tools
If you create a variety of content pillars and feels like creating hashtags is becoming more repetitive and finding your hashtag niche is becoming a challenge, you are not alone. Fortunately for you and me, there are many free hashtag generator tools available for each platform, and some of these even customize hashtags based on the country.
Here is a list of these free hashtag-generating tools:
1. Inflact Instagram hashtag generator
Inflact is an AI-based searcher — generate hashtags for social media automatically. This hashtag generator for Instagram provides you with relevant hashtags by analyzing your photo, keyword, or link and it's categorised across nearly 100 topics
2. Tags Finder : Hashtag generator for Twitter and Instagram
Tagsfinder finds finds the best hashtags for your post, checks out the best hashtags in your country, browses related hashtags used by Instagram and Twitters users and finds the most used hashtags in your city or country.
3. TubeRanker: You Tube hashtag generator
TubeRanker suggests hashtags based on your initial target keyword. The tool indexes the tendging keywords and suggests pararell hashtags based on the keyword you want to rank for. Using these hashtags can then help improve the discoverability of your video.
Simply enter your target keyword, then choose from a shortlist of trending hashtags. You can choose up to 15 hashtags but ultimately, it will boild down to the first 3 hashtags as these will be shown above the video title.
4. Facebook Hashtag Generator
The Hashtags generator tool suggests lists of hashtags when you add one tag on the search bar. The tool searches for hidden and niche keywords and suggests then based on search volume, competition level and organic reach.
However, it can only search for a hashtag that is already entered in the system. if you search for a custom word, it may not show results.
5. Tuktools.com: Pinterest and Linkedin Hashtag Generator
Tuktools breaks down quick and simple top pertinent hashtags for your brand or products in the related country.
6. Tiktok Hashtags:
Tiktok hashtags gives you a collection of the most popular hashtags for the keyword entered. it also gives an overall posts and views breakdown at that moment as well as an analysis of all related hashtags.
7. Linkedin Hashtag Generator
Although there isn't a direct channel to search for Linkedin Hashtag posts, Tucktools is an effective tool that also works for Linkedin hashtags.
Conclusion
What makes a digital marketing campaign successful is taking a holistic approach to each channel and understanding how each one can serve the other. Using social media and SEO to work together instead of independently can have a significant, positive impact on your website. So start implementing strategic hashtags for added SEO and website benefits!
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